Archive for Tuesday, November 26, 2002

Mr. Goodcents, Kansas Speedway agree tp deal for four more years

November 26, 2002

Mr. Goodcents will be a fixture at the Kansas Speedway through the 2006 season.

The deal means that Mr. Goodcents will be the namesake of the NASCAR Busch Series 300-mile race each fall for the next four years.

Next year's Mr. Goodcents 300 will be Oct. 4.

Mark Matheson, Tonganoxie's Mr. Goodcents owner, said the move would be good for the franchise.

"We still feel it's good for national exposure for major-league sponsorship, so that's been great," said Matheson, who is looking to open another location in the area, possibly in Basehor.

Locally, though, the restaurants haven't seen a major increase in revenue because of the race, nor did they anticipate it, Matheson said. On race days, he thought fans would be tailgating or watching the race where alcohol is served rather than coming to the restaurant.

As for the sponsorship, Speedway president Jeff Boerger said he was pleased with contract extension.

"Motorsports is about family and tradition," Boerger said. "We're looking forward to continued growth and success with Mr. Goodcents a great partner and Kansas Speedway family member who has proven itself as a driving force in motorsports."

The De Soto-based restaurant chain was founded by Joe Bisogno in 1988. Today, the restaurant group has 130 franchises in 13 states.

With sponsorship at Kansas Speedway in the track's first two years, Bisogno, who is CEO, is eager to continue his company's namesake with a popular sport.

"NASCAR draws more fans nationally than any other attraction of its kind," Bisogno said.

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