Wizards unveil new name to go with new soccer stadium
Fans who recently purchased Kansas City Wizards gear can now add it to the “throwback” category because the club has a new name.
The Major League Soccer franchise on Wednesday, Nov. 17, changed its name to Sporting Kansas City at a rally in the Power & Light District.
The name change is being done in conjunction with the opening of the squad’s new stadium next year.
It is the second name change in club history. The franchise began as the Kansas City Wiz in 1996 but changed the name to Wizards after the season ended.
“We acquired our team from the greatest entrepreneur in the history of American Sports,” Sporting Club President Robb Heineman said. “Moving forward, the vision of our brand is to continuously innovate and provide high-performance experiences for our members.”
Mexican soccer icon Omar Bravo, who recently completed his loan to Chivas Guadalajara, attended the launch wearing the team’s new home jersey on stage in his first appearance in Kansas City since signing with the club in August as a designated player for the 2011 season.
Sporting Kansas City will enter the 2011 season — the 16th year of Major League Soccer in Kansas City since joining as an inaugural club in 1996 — with not just a new name, but also a new $180 million, state-of-the-art stadium currently under construction at Village West in Kansas City, Kan. The venue, scheduled to open in June 2011, will seat 18,500 fans and features a roof canopy that will cover every section of the stadium.
The stadium will be available to host a variety of professional sports and entertainment events, including the potential of hosting the U.S. Men’s and Women’s National Teams, professional boxing and major concerts, and will feature an 1,800-square-foot high definition video board on the south end and a 250-square-foot video board on the north end.
Wednesday’s event was the culmination of a long-term process in which the club’s ownership group sought to revolutionize the way a professional sports team connects with its fans and establish a brand that will best represent its vision to bring additional sports properties to the Kansas City market.
“Our mission is to connect Kansas City to the premier professional sports experiences in the Midwest,” Heineman said. “We look forward to sharing more exciting news about future events and to hosting all our great fans in our new home upon its opening in June.”
Sporting Kansas City will continue to embrace and celebrate the history of the club, which won an MLS Cup and Supporters Shield in 2000, and also won the Lamar Hunt U.S. Open Cup in 2004. The jersey will continue to don the star above the crest representing the MLS title and the linear history will remain intact going forward under the new name.
The club crest, which will be used as the team’s primary logo effective immediately, is a combination of symbolic elements to reflect the distinct history, culture and geography of Sporting Kansas City, as well as the vision for the organization. The crest pays tribute to the original Wiz shield and its upside-down teardrop shape that introduced the team to Kansas City and serves as a permanent tribute to the tradition of the club. The words “Kansas City” arch across the top of the crest, with their position at the crest’s highest point symbolizing the local ownership group’s commitment to their hometown.
The name Sporting, prominently written inside the shield beneath Kansas City, represents the vision of Sporting Club to integrate additional sports and entertainment properties into the organization, with Sporting Kansas City as the foundation for future enterprises, and transform the way a professional sports team connects with supporters.
“Our goal is to revolutionize the way a professional sports team connects with fans through premier experiences and spaces,” Heineman said. “We believe a change in identify for the club was necessary to effectively live and breathe this vision. The name ‘Sporting’ represents our desire to become a dynamic organization focused on creating opportunities for social, cultural and athletic connections.”
The left side of the crest features 11 diagonal lines, a nod to the starting 11 players of past, present and future that have played for Kansas City, and are comprised of six Sporting Blue lines separated by five Dark Indigo Blue lines between them. The Sporting Blue color will be the primary color for the team and its uniform, previewed at Wednesday’s announcement, and is similar in shade to the original Wiz blue that club founder Lamar Hunt selected as the team’s identifying color for the inaugural season in 1996.
The right edge of the lines forms a shape familiar to all Kansas Citians, signifying the state line between Missouri and Kansas. Sporting Kansas City has roots on both sides of the state line, with the new stadium being built in Kansas City, Kan., and their current offices and training facilities located in Kansas City, Mo.
Finally, a stylized SC ligature fills the right side of the crest as an iconic image linking the team to its parent organization, Sporting Club, while also drawing inspiration from individual elements: the rod of the Greek god Ascelpius (health and fitness), the Hellenistic statue of Winged Victory (strength and movement) and the Spanish architecture of Kansas City’s renowned Country Club Plaza.