March 8, 2011
Sporting Kansas City co-owner Cliff Illig discusses Kansas City's philanthropic history during the press conference announcing the partnership of the Major League Soccer franchise and the Livestrong Foundation. For the duration of the partnership, a portion of stadium revenues will go to the Livestrong Foundation to help in the fight against cancer.
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Kansas City’s Major League Soccer franchise is still in the early days of its rebranding effort as Sporting Kansas City, but the club hopes to get a boost from a new partnership with one of the most powerhouse brands in the world.