CattleFax Executive Vice President Randy Blach will talk Thursday about the cattle market outlook at the Kansas Livestock Association convention in Wichita. He is expected to offer his perspective on how the industry reached record price levels and how long the profitability might last.

Another keynote presentation is expected from James Herring, the president and CEO of Friona Industries, the nation’s third largest cattle feeding operation. Herring’s session is billed as a presentation on the challenges and opportunities facing the beef industry.

The three-day conference includes a trade show.