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License plate design disgust prompts state to revamp, put to vote

By Dylan Lysen - | Nov 29, 2023

Kansas Department of Commerce

Gov. Laura Kelly touted a new design for Kansas license plates saturated in wheat-colored yellow, but public outcry has state officials going back to the drawing board.

Kansas will try again on revamping its standard license plate after public outcry over the recently announced design.

Democratic Gov. Laura Kelly said on Tuesday that the state will pause production on the new plate and give Kansans a chance to vote on the final design.

“I’ve heard you loud and clear,” Kelly said in a news release. “Elected officials should be responsive to their constituents, which is why we are adjusting the process so Kansans can provide direct input on our state’s next license plate.”

Kelly originally announced last week that the state had created a new plate design that featured a yellow background to represent Kansas wheat and used black and midnight blue text. It also included the phrase “to the stars” in reference to the state motto.

But the design did not sit well with many Kansans. Some argued the colors too closely matched New York license plates or were the colors of the University of Missouri.

Democratic Rep. Brandon Woodard of Lenexa also criticized it.

The outcry led to Republican Rep. Nick Hoheisel of Wichita calling on the state to reverse course. He said in an open letter that the state must create a design that resonates with Kansans. He also criticized the state for not allowing the public to weigh in before the design was announced.

“As a representative of the people,” Hoheisel said in the letter, “it is imperative that we consider the sentiments and concerns of Kansans, particularly when it involves something as prominent as the license plates that will adorn their vehicles for the next decade or more.”

The purpose of the original redesign was to begin phasing out the state’s current embossed plates to address safety concerns.

Kelly said the new plate design must follow guidelines to ensure it is safe to use. The guidelines include:

* Using seven digits for the license plate number.

* Using a light colored background behind the plate number.

* Placing any phrase, motto or slogan at the bottom of the license plate.

* Placing any graphic on the right or left side of the license plate number.

* Ensuring graphics and the background design do not resemble letters or numbers that interfere with the ability to read the license plate number.

Kelly did not say when the new plates will be available for Kansas vehicles. She said the state will announce details about new designs and a public vote at a later time.

— Dylan Lysen reports for Kansas News Service.